AUSTRALIAN RETAIL PLATFORM
Running to a set budget, the team at Pulse have advised JLL to produce a PUR bound (polyurethane glued square backed spine) Information Memorandum, rather than the usual hard cover case bound IM's produced.
In changing binding methods, this has allowed the team to capture all the usual embellishing options available to maintain the WOW factor.
RHODES
Produced on behalf of major commercial property developers CBRE & Knight Frank, this marketing piece was intended to advertise to global clients
A unique and eye catching, high quality bespoke case bound property book. Very little detail has been left behind when producing such a complex book. With various processes required to complete the end product, please see below some of the print and binding methods required.
Capturing the publics eye as they move through the Clarendon display homes is of utmost importance. Reason being, each point of sale piece holds essential information for potential home buyers.
To ensure that each piece of point of sale material is durable and not able to be damaged by the general public, Pulse have used 2mm white PVC.
Another client who recognises the benefit in opting to print on the same stock each and every time we go to press. All Philips print collateral is produced on Sovereign Silk, which ensures we do not have any colour variation. Our pre-press team have full access to the Philips brand guidelines, so we can check each and every file which goes to press, making sure the CMYK on the files received matches the guidelines correctly.
Numerous clients often use direct mail as a form of key target marketing, with positive results. Hence the reason why it is used on regular basis. Here at Pulse our one word of advice would be to research who you aim to target. Our team have had years of experience working in direct mail and would love to pass on our knowledge.